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When Rocky Bullock formed LGE
Consulting he had all the talent and experience required to help
businesses plan, implement, and grow. But he needed an entire
marketing program to promote his new business. He found his
answer by combining information and services from the Marketing
Showroom and professional consulting services from John Sancin
Consulting.
Needs and Requirements
LGE Consulting required all the marketing staples: Identity, Web
Site, PowerPoint Presentation, and copy that describe the
company, and its services. The Company was already getting
inquiries from interested business so time was of the essence.
To complicate matters more, LGE’s partners did not have the time
to create detailed descriptions of their offerings. The only
material available to create the Web site and marketing material
was a very basic, bulleted, PowerPoint Presentation that was
used during the development stage.
The Solution
LGE Consulting began the marketing process by accessing the
Marketing Showroom to determine the process and sequence of
creating a marketing program. The first step was developing a
logo. Using the Marketing Showroom’s link to a logo developer,
the Company had its new identity within a week.
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"Thanks,
John. This has been a great case study for marketing.
You guys have helped us get up and launched in 30 days!"
Rocky Bullock,
Partner, LGE Consulting |
LGE Consulting e-mailed the
logo and basic PowerPoint presentation to John Sancin
Consulting to begin development of LGE’s Web site. With
little more than the PowerPoint presentation, John Sancin
Consulting developed the site and wrote all the copy for
company information, service offerings, and the engagement.
John Sancin Consulting then created a professional
PowerPoint presentation to be used in client presentations.
LGE then used printing services from the Marketing Showroom
to create business cards and other marketing material.
The Results
In less than thirty days, LGE Consulting had the professional
marketing material they needed to aggressively pursue business.
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