Executive Leadership, Business and Marketing Expertise, Strategic Development

  
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Over the past decade, John has worked with dozens of clients in a wide rage of industries to develop effective marketing strategies and marketing programs. Clients range in size from start-ups to Fortune 500 companies like Harley-Davidson.





Corporate Real Estate Services
Valley View, Ohio
Conducted an in depth marketing planning session to identify future direction, marketing message, positioning statement, and the marketing programs required to support the Company's business direction and sales activity. Identified market trends and major competitors. Redesigned the flow and content of the Company's web site and marketing material to reflect the Company's new direction..


Packaging Sales & Distribution
Cleveland, Ohio
Worked with the CEO and President to develop a strategy for selling packaging design and products over the Internet. As a result, the company has increased sales and improved operating efficiency. John Sancin Consulting is currently working with ABC to refine the Company's business strategy and secure funding to take the business to the next level.


Creative Marketing Services
Westlake, Ohio
Conducted a Strategic Planning session for AREA C, the creative services group of the Shamrock Companies. The planning session resulted in a new business strategy for the unit and a significant increase in sales. John Sancin Consulting continues to work as an outsourced resource to the Shamrock Companies providing strategic marketing services and business and marketing plan development for the Company's clients.


Diversified Holding Company
Titusville, Florida
GEP is a diversified holding company with investments that include residential real estate development, resort development, and a broad variety of other financial investments. The Company needed to develop a marketing strategy for Branson Creek, its 7,500 acre property in Branson Missouri. Over a four month period, developed a complete marketing plan for the property, wrote all marketing material, and completely revised the Branson Creek web site. In the process, developed the New GEP Web site.


Reverse Logistics Company

Austin, Texas
Developed a strategic business plan to help transform the Company to a leading expert in the computer reversed logistics industry. Image Microsystems has grown significantly and is now recognized and accepted as an industry leader. John Sancin Consulting continues to provide ongoing marketing consulting to the executive team.


C-level Consulting Services
Austin, Texas
With little more than a very basic PowerPoint presentation as starting point, developed the Company web site and supporting marketing materials. Created a professional PowerPoint slide show to be used in client presentations. In less than thirty days, LGE Consulting had the professional marketing material they needed to aggressively pursue business.


Anti-Spyware Software

Carlisle, Pennsylvania
PestPatrol, an Anti-spyware company, needed to take the company to the next level. Within 6 months of joining the company as an outside marketing consultant, a new business strategy was developed and implemented, a new corporate identity created, new packaging designed, new Web site created and more. The result was a promotion to COO. The marketing programs created for PestPatrol generated a significant increase in sales resulting in an unsolicited bid for the purchase of PestPatrol from Computer Associates and the subsequent sale of the Company.



Security Authentication Software
Annapolis, Maryland
Passfaces struggled to get market recognition and make headways into the security market. Assuming the position of COO, developed and implemented a new business plan, including the hiring of key executives,  that resulted in additional outside funding for the company. Launched a major PR effort that resulted in stories in Business Week, Forbes Small Business, and numerous other major publications. Developed the Company's web site and all supporting marketing material. Restructured the sales organization and launched marketing campaigns that dramatically increased the sales pipeline and business activity.


Advertising Specialty Company

Cleveland, Ohio
Serve as an executive level marketing consultant to help Team Promotions stay at the leading edge of the advertising specialty and promotional products industry. Provide creative consulting for the development of marketing campaigns and programs. Provide ongoing executive level business consulting.


Fleet Management Services
Houston, Texas
Provided detailed research and analysis to identify future trends in the purchase of fuels for fleet vehicles. The information was used to set the Company's product strategy for fleet service offerings.

Copyright 2010      John Sancin Marketing and Business Consulting, Siesta Key, Florida     941.323.2454