About John Sancin, Background in a Glance

	Worldwide Marketing Manager for DEC Customer Services
	VP Marketing for Norstan, $120 million telecommunications company
	President of  Certus Anti-Virus software (sold to Symantec )
	Founder and CEO of  Market.al., a full service Marketing Company (Developed Strategic Plans for Harley-Davidson, US Bank, International Computer Security Association and many more). Sold to the Shamrock Companies
	COO for PestPatrol Anti-spyware company (sold to Computer Associates)
	Outsourc4ed President and COO for Passfaces, authentication software company
	President and COO for CyberPatrol
	Author of  “The Incredible Shrinking Computer”, "Marketing Inside Out" and "Surfing Among the Cyber Sharks".

John Sancin's Background and History

A product of the technology revolution, John Sancin began his career as a computer technician in the early seventies. It didn't take him long to climb the corporate ladder at Digital Equipment Corporation where, among other positions, he served as Worldwide Customer Services Marketing Manager. When PCs were introduced in the early eighties, he wrote “The Incredible Shrinking Computer”, a how to book on personal computers.

John left Digital to join Electronic Engineering Co. as Vice President of Marketing. During his first six months, he designed and introduced a new service program that doubled service revenues. A year later, Norstan purchased the Company and shortly after he was promoted to Vice President of Marketing for Norstan Inc. John Sancin was instrumental in setting the Company’s product direction, developing the marketing strategy and directing the creation of all promotional programs.

Looking for an opportunity to make a big difference in a small company, John shifted his career focus back to the computer industry and joined an anti-virus and systems security software company, Certus International, as Executive Vice President of Marketing. With a minimal marketing budget and small marketing staff, he increased sales by 250 percent within six months and was promoted to president. John stayed with Certus until Symantec made an unsolicited offer to buy the Company.

After the Certus acquisition, John formed his own company, Market.al. Inc., providing businesses with full service marketing ranging from strategic business plans to marketing programs and supporting material. John’s passion for technology and marketing moved the company into the Internet business making John one of the early Web development pioneers. During his ten plus years with the company, John Sancin provided consulting and strategic plan development for dozens of businesses ranging from start-ups to Fortune 500 organizations.

In 2003, John and his family made the decision to move from Cleveland, Ohio to Siesta Key, Florida. He sold his company to Cleveland based Shamrock Companies. Soon after the sale, John was approached by a number of companies interested in consulting services. Within a few months, he entered into engagement agreements with Solutient, US Bank, and PestPatrol, an anti-spyware software company. John's consulting arrangement with PestPatrol quickly evolved into a full time position that resulted in his promotion to COO. John's work with PestPatrol brought the company to a whole new level that gained industry wide attention. PestPatrol was purchased by Computer Associates and John again offers his experience in business and marketing as an independent consultant.

After his engagement with Pest Patrol, John once again worked as a business consultant developing strategies and plans for G.E.P.'s Branson Creek residential community and marketing plan development and implementation for Passfaces authentication software. John completely restructured Passfaces and was ultimately asked by the Company's board of directors to serve as the Company's outsourced President and COO. During his time at Passfaces, John brought the Company out of non-existence gaining worldwide recognition for the Company and its technology.